Monday, July 30, 2012
CLIF Bar invites outdoor enthusiasts to Protect the Places We Play by sharing photos and stories of their adventures on www.MeettheMoment.com. CLIF Bar is recognizing the sharing by donating $5 for each Moment uploaded, up to $100,000, to a choice of one of five non-profits dedicated to protecting the outdoors. Partners include Access Fund, International Mountain Bicycling Association, Leave No Trace, Surfrider Foundation and Winter Wildlands Alliance.
An additional $1 will be donated every time a Moment is shared via a social networking site and a grand prize winner will be selected from the Top 25 most shared/liked Moments to have another $10,000 donated in their name to one of the non-profit partners, plus a year’s supply of CLIF Bars.