Disneynature's “Chimpanzee” swung into theaters April 20 with a $10.6 million opening-weekend performance. Since it proved so popular, Disneynature is extending the “See ‘Chimpanzee,’ Save Chimpanzees” conservation initiative for a second week. For every moviegoer who sees “Chimpanzee” through May 3, 2012, Disneynature will make a donation to the Jane Goodall Institute (JGI) through the Disney Worldwide Conservation Fund to protect chimpanzees today and tomorrow. This is a first-ever extension to a Disneynature conservation program.
The news was well received by Dr. Jane Goodall, DBE, founder of the Jane Goodall Institute and UN Messenger of Peace. “We couldn’t be happier to extend this collaboration to help the Jane Goodall Institute better protect chimpanzees and the places they call home,” she said. “A film like ‘Chimpanzee’ helps spread the passion we have for these extraordinary beings, sharing the truly relatable moments experienced by Oscar and his fellow chimpanzees in a way that will hopefully inspire audiences to continue their support long after the movie ends.”
For more on Disneynature's CHIMPANZEE, see our related posts:
Disneynature's CHIMPANZEE in Theaters Now - A Review
FREE Printable Chimpanzee Family Activity Book
Disneynature's CHIMPANZEE “Naptime or Playtime” Clip
Disneynature's “Chimpanzee" Trailer - In Theaters April 20th