P&G and the Children’s Safe Drinking Water Program (CSDW) are teaming up in the GIVE HEALTH program to provide clean drinking water to children in need by providing PUR packets in developing countries. These packets, developed by P&G and the U.S. Centers for Disease Control, use some of the same ingredients as municipal water systems to remove pollutants from contaminated water. Since 2004, CSDW has provided more than 3 billion liters of water to children in need in over 60 countries.
Here are some global water facts:
- Less than 1% of the world’s fresh water is readily accessible for direct human use.
- Almost 1 billion people lack safe drinking water.
- More than 1.4 billion children under age 5 die each year because of diarrheal
- diseases associated with contaminated drinking water—more than HIV/AIDS and
- malaria combined.
- Every 20 seconds, a child in a developing country dies from a water-related illness.
- Providing safe, clean, drinkable water can reduce deadly diseases by about 50%.
- An American taking a 5-minute shower uses more water that the typical person
- living in a developing country slum uses in a day.
- Waterborne diseases remain the leading cause of illness and death in the
Tomorrow, June 5th, your Sunday newspaper will contain a P&G Brandsaver insert with coupons for many P&G products. For each coupon you redeem, P&G will donate one day of water ($.02).